Whitelabel OTT Platform
One core engine for every part of your streaming business — subscribers, content, entitlements, billing, ads, and device apps — operated from a single admin console and driven by a consistent API across every region, tenant, and monetization model.
A Unified Control Plane for OTT
The Vucos OTT Platform is the central orchestration layer that binds subscriber management, content publishing, rights and entitlements, billing, monetization, and playback together into one coherent system. It is delivered as a whitelabel core engine — operators plug in their brand, content, payment stack, and distribution channels, and the platform runs the day-to-day operations of a modern streaming service. From a single admin portal, operations teams publish content, manage packages and pricing, run campaigns, handle subscribers, and monitor the entire service in real time across SVOD, AVOD, TVOD, FAST, and hybrid models.
Why this matters
Most OTT stacks are a stitched-together mesh: a CMS on one side, a billing system on another, a separate IAM, a third-party ad server, bespoke device apps, and a warehouse trying to reconcile them overnight. Every new market, tenant, or monetization model multiplies the integration cost — and operators end up spending more on plumbing than on product.
The Vucos OTT Platform removes that tax. Subscribers, content, packages, entitlements, billing, and monetization live in one model with one set of APIs. Launching a new tenant, a new language, a new tier, or a new monetization model is a configuration change inside the admin portal — not a six-month integration project. Operators get a single source of truth, and their engineering teams stop rebuilding infrastructure that should already exist.
What the core engine runs
Unified admin portal
A single operator dashboard to publish content, manage packages, run promotions, handle subscriber support, and monitor service health — across every brand and region you operate.
Subscriber & identity management
Full SSO, social login, device pairing, concurrent session control, household linking, parental profiles, and a unified user record tied to billing, entitlements, and engagement.
Content & rights catalog
A single metadata model for VOD, live, FAST channels, and PPV, with rights windows, regional availability, DRM policy, and localized artwork all managed in one place.
Entitlements & packaging
A rules engine that turns subscriptions, bundles, add-ons, vouchers, and promotional grants into per-asset entitlement checks — consistent across every device and every monetization model.
Multi-tenant by design
Run multiple brands, operators, or regions on the same core with isolated tenants, per-tenant branding and pricing, and shared infrastructure — no cloned deployments, no drift between environments.
Consistent API surface
Every function the admin portal performs is available through a REST and GraphQL API — so your device apps, BSS systems, and external tools automate the same workflows with the same contracts.
How operators run on it
Consolidating three streaming brands on one core
A national telco replaces three separate streaming stacks — a legacy IPTV BSS, a standalone SVOD app, and a sports bolt-on — with a single Vucos tenant model. One admin portal now publishes content and manages subscribers across all three brands, with shared identity, unified reporting, and a single roadmap.
Launching a hybrid OTT service in eight weeks
A broadcaster group spins up a new hybrid SVOD+AVOD service on Vucos without replacing its existing CMS or ad server. The platform's content model and entitlement engine sit between them, and the admin portal becomes the day-to-day tool for programming, pricing, and campaign execution.
Per-market packaging without per-market codebases
The same Vucos core drives eight country-specific storefronts, each with its own language, pricing, content rights, tax logic, and preferred payment rails — all configured as tenants inside one admin portal rather than maintained as forked deployments.
Technical details
- Subscriber & identity service
- Content & metadata catalog
- Entitlement & packaging engine
- Billing & payment orchestration
- Monetization & ad decisioning integration
- Admin portal & operator dashboard
- SVOD
- AVOD
- TVOD / PPV
- FAST
- Hybrid bundles
- Wholesale / B2B2C distribution
- REST + GraphQL
- Webhook event bus
- BSS / CRM connectors
- Payment gateway adapters
- Ad server and SSAI hooks
- Multi-tenant core
- Per-tenant branding, pricing, rights
- Regional data residency
- Cloud, hybrid, and on-prem deployment
- Blue/green and canary releases
- Role-based admin access
- SSO / OIDC / SAML
- Audit trail per action
- GDPR-ready subscriber records
- DRM policy management (Widevine, PlayReady, FairPlay)
- Service health dashboards
- Subscriber and content KPIs
- Real-time event stream
- Warehouse export
- SLA-backed uptime reporting
Key Takeaways
- Single control plane for subscribers, content, entitlements, billing, and monetization
- Unified admin portal and operator dashboard across every brand and region
- Multi-tenant core with per-tenant branding, pricing, and content rights
- Consistent REST and GraphQL API surface for device apps and BSS integration
- Native support for SVOD, AVOD, TVOD, FAST, and hybrid monetization models
- Cloud, hybrid, and on-prem deployment with GDPR-ready compliance posture
Frequently Asked Questions
Is this a full replacement for our existing CMS, BSS, and ad server?
How does multi-tenancy actually work?
Can we mix SVOD, AVOD, TVOD, and FAST on the same subscriber?
What does the admin portal give our operations teams?
How does deployment work for regulated or on-prem environments?
How fast can we launch a new tenant or market?
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Talk to an architect about how this fits your deployment.